The Shelter Pet Project, a joint venture between The Ad Council, The Humane Society of the United States, and Maddie's Fund, is a movement to help find homes for great pets and to give shelter pets a voice and dispel the myths of shelter animals. The new advertising campaign features an interactive website, clever videos, and allows users to search for adoptable pets and send e-cards. Adoptable cats and dogs throughout shelters in the US are featured. Come find your purr-fect companion today!
You can also connect to the Shelter Pet Project on Facebook and Twitter: